In Episode 2 of Beyond the Chutes, recorded on the Texas Swing 2025, Doug and Sam continue their conversation with rodeo legend Ronnie Williams — a man who didn’t just ride through rodeo history, he helped build it. Ronnie reflects on the hard miles of the old rodeo road, hauling coast to coast with Glen Bird, riding more than 160 rodeos a year, and learning the business of rodeo the hard way — by doing it.
The conversation moves beyond the arena to the business and production side of rodeo, where Ronnie discusses the influence of Bruce Lehrke, the impact of rodeo management schools, and the rise of major building rodeos promoted by Lehrke and Steve Gander. Ronnie reflects on legendary productions, including competing in front of massive crowds at the Pontiac Silverdome, and what those events meant for the growth and visibility of rodeo.
Ronnie also shares his transition from competitor to leadership, detailing his work as an IRA/IPRA executive, field representative, and advocate for affiliations that helped grow rodeo participation across the country. Along the way, he pays tribute to the entertainers and personalities who defined the era, including Lecile Harris, whose live, unscripted arena performances set a standard that has never been matched.
This episode wraps up our visit with Ronnie Williams. If you missed it, be sure to listen to Episode #164 — Ronnie Williams Part 1: “I Didn’t Think You Could Get Hurt Riding a Bucking Horse.” Beyond the Chutes is presented by ParaSight Systems.