Legendary Rodeo Life: Wendell Ratchford on Bulls, Broncs & the Business of Rodeo

Feb 10, 2025

In this episode of Behind the Chutes, host Doug Simcox sits down with Wendell Ratchford, the 1976 IPRA World Champion Bull Rider and owner of Wild Horse Rodeo Productions. Wendell shares his journey from riding bulls at 14 to building a legendary career in rodeo production and stock contracting.

From hauling bucking stock for Longhorn Rodeo Company to developing top-tier bareback and saddle broncs, Wendell’s impact on the sport is undeniable. He reflects on winning the 1997 Triple Crown of Stock – Bull, Bareback, and Saddle Bronc of the Year, the evolution of the IPRA and IFR, and unforgettable rodeo moments from Auburn Hills to Albuquerque.

Packed with history, humor, and cowboy wisdom, this episode is a must-listen for rodeo fans who love the grit, tradition, and untold stories of the sport.

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